Parallel Sounds: Brat-Pop
Introducing Parallel Sounds, a series where we share music from our world-class catalogue, inspired by the biggest trends in culture, film and television.
These parallel picks have been selected by our global music experts and are designed to enhance any project or production you’re working on.
Embrace the rise of Hyperpop
Hyperpop music has skyrocketed in popularity thanks to the ‘Brat Summer’ of 2024. The music genre is characterised by a defiant and subversive attitude toward traditional pop tropes, with influences from sub-genres such as alt-pop, electro-pop and dance/rave music. Often articulated through high-energy beats, surreal lyrics, and distorted soundscapes, hyperpop and ‘brat-pop’ music offers a strong visual and sonic aesthetic by embracing a rebellious and unapologetic ‘messiness’.
Capture the unique sound of the hyperpop movement with our selection of playlists and albums below, featuring energetic vocals, glitchy beats and intricate synth lines - perfect for fashion promos, entertainment and reality content.
