In Conversation With ITV Sport’s Tommy Zalucki And Harry Cambage

For moments as big as the Men’s World Cup, music does more than support the action - it defines the emotion behind every moment.

Joined by ITV Senior Producers Tommy Zalucki and Harry Cambage, we explored the role of music in shaping a recognisable sonic identity across broadcast and digital content, balancing niche and mainstream audiences, selecting the right sound for multi-platform storytelling, and elevating the drama of one of the world’s most-watched sporting events. 

Watch below as Tommy and Harry share insights into ITV Sport’s coverage of the World Cup, revealing the creative thinking and behind-the-scenes process that brings one of the biggest tournaments to life through music.