In Conversation With ITV Sport’s Tommy Zalucki And Harry Cambage
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For moments as big as the Men’s World Cup, music does more than support the action - it defines the emotion behind every moment.
Joined by ITV Senior Producers Tommy Zalucki and Harry Cambage, we explored the role of music in shaping a recognisable sonic identity across broadcast and digital content, balancing niche and mainstream audiences, selecting the right sound for multi-platform storytelling, and elevating the drama of one of the world’s most-watched sporting events.
Watch below as Tommy and Harry share insights into ITV Sport’s coverage of the World Cup, revealing the creative thinking and behind-the-scenes process that brings one of the biggest tournaments to life through music
Joined by ITV Senior Producers Tommy Zalucki and Harry Cambage, we explored the role of music in shaping a recognisable sonic identity across broadcast and digital content, balancing niche and mainstream audiences, selecting the right sound for multi-platform storytelling, and elevating the drama of one of the world’s most-watched sporting events.
Watch below as Tommy and Harry share insights into ITV Sport’s coverage of the World Cup, revealing the creative thinking and behind-the-scenes process that brings one of the biggest tournaments to life through music
Soundtracking The 2026 World Cup
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