Music Masterclass from Universal Production Music and GAS™ Music
Music Masterclass – Briefing Music Better
This week, Universal Production Music and GAS™ Music teams gathered at Media City UK alongside creatives, producers and directors, for an interactive morning of expert advice, workshops and industry insight.
The goal? To help source music that works better for our clients, both creatively and financially.
The morning consisted of a variety of workshops led by specialists from both Universal Production Music and GAS™ Music, covering storytelling with music and how you can find the perfect track, and getting the best out of briefing & searching. And the opportunity to hear from a panel of experts, including Hannah King (VP, UK & Emerging Markets at Universal Production Music) and Gary Hilton (CEO of GAS™ Music).
Some of the key takeaways our guests took home:
- The impact of audio, why it’s so important, and its ability to contribute to ROI if it’s well thought through and high quality.
- Audio is a language, and while it is interpreted differently from listener to listener, particularly emotionally, objective quality and competence are easier to assess.
- Searching for the right track should be fun! Both GAS Music & Universal Production Music have a team of experts on hand to support you on this journey. The teams live and breathe, creating and listening to music, so they can cater for every type of ask.
- To help with this process, we have a 101 on how to brief the music supervision team at Universal Production Music to get the best out of the team!
